![]() Content groupingĬontent grouping is a characteristic of Google Analytics that lets you organize site pages into different groups so that you can compare metrics aggregated under each group. Let’s find out what each of the view types tell us. On the top right corner of the Behavior Flow Reports, you can “Select a view type” and see the user flow according to content grouping, automatically grouped pages, events or according to both pages & events. Let’s explore this further and try to understand how to use Behavior Flow Reports. In your Reporting Tab, navigate to Behavior > Behavior Flow To get to the reports, follow these steps: Have events and content grouping set up before they can appear in the flow reports.Ample amounts of data to generate reports.Here’s what you need to get Behavior Flow Reports They also help identify problem areas and potential content issues.The reports help you identify the most engaging content on your website.Why should you look at Behavior Flow Reports? The user path would then be blog -> resources -> contact us. Let’s say a user lands on the “Blog” page, goes to the “Resources” page and then to “Contact Us” before leaving. ![]() A path can be multiple pageviews or just a single pageview during a session. What is Behavior Flow in Google Analytics?īehavior flow visualizes the path a user follows from one page to the next or from one event to another. They visualize the path a user follows on your website. But what about the journey of the user who visits your website? Wouldn’t you want to know what brought a user to your turf, what sections of the website caught the user’s attention and at which point did the user exit?īehavior Flow in Google Analytics let you know just that. If you’ve a website, chances are you keep track of how many hits or sessions your website gathers over a certain period of time.
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